CDC Software (News - Alert), a wholly-owned subsidiary of China's CDC Corporation and vendor of enterprise software applications, has announced that it has completed its acquisition of Dynamic Business Consultants, a software systems integrator based in Melbourne.

 

DBC is expected to market and sell CDC Software's Process Manufacturing products, including CDC Factory and Ross Enterprise. The acquisition of DBC is intended not only to expand CDC Software's market presence in Australia but to expand the products and services footprint for CDC Software's Australia-based Praxa services business.

 

CDC Software officials say that DBC's offerings complement its process manufacturing focus and "broaden the company's product and services offerings in vertical industries such as in the discrete manufacturing, construction, and services industries."

 

Founded in 1994, DBC specializes in Enterprise Resource System and Manufacturing Resource Planning.

 

Earlier this week CDC-CRM Solutions India, a provider of enterprise CRM and related products in India, announced a new campaign management product in India with "local support and a further possibility of customization."

 

Campaign management products are still relatively new to Indian companies and agencies. According to Shubho Battarcharya CEO, CDC-CRM Solutions India, it "might be a surprise for many" that a global CRM firm "has a focused and specialized product for campaign management. The independent campaign management module emerged out of our attempt to make our overall CRM product provide a 360-degree view of the customer."

 

Bhattarcharya said the product "also goes to reiterate the micro-specialized product for verticals approach that CDC-CRM is adopting in India."

 

The product lets users link every campaign communication to the account history, so "employees from marketing, sales, customer support and accounting can share a complete view of all the activities and updates. Even bulk actions for campaign can be generated through the system, milestones can be defined and status of each prospect can be reviewed any time with the help of CRM tools," company officials said.

 

Specifically, the product tracks response rates and ties revenue to specific campaigns, and enables campaign management analysis by lead source, region, media type, and products sold. It tracks information and provides such analytics as campaign details, marketing plan, budget planning, expense mapping, events tracking and result tracking.