InfoStreet Inc., provider of a Web-based IT and productivity software suite, StreetSmart, has announced Version 2 of its customer relationship management (CRM) application. StreetSmart’s CRM is aimed at small businesses looking to gain the benefits of CRM but unable or unwilling to spend the multimillion dollars necessary with many traditional CRM implementations. StreetSmart’s CRM offers small businesses across all industries tools management and sales professionals can use to track leads, customers and grow business. And according to the company, the solution can accomplish this for as little as $10 per user.

 

The rollout, according to the company, reflects a larger move by InfoStreet to grow the company by further supporting their niche small business clientele while also expanding into new channels, including the growing OEM side of InfoStreet.

 

“This optional add-on to StreetSmart was created in direct response to feedback we received from our clients who wanted CRM but didn’t require the pricey and overly complex feature sets found with competing tools,” said Phil Conrad, director of national accounts at InfoStreet. “Our CRM is extremely robust, extremely affordable and, furthermore, it is designed to allow collaboration throughout the entire organization, not just amongst the sales group.”

 

Key keatures of StreetSmart’s Small Business CRM include:

 

Anytime/anywhere access. The solution is easily accessible from any Web browser; ideal for connecting multiple offices or remote workers, according to the company.

 

Customization. Users can collect and store whatever information they like about prospects, clients and other customers.

 

A centralized archive. Users can maintain a central location from which to archive and review all activity related to a customer.

 

Sales team responsibility. Companies can assign a specific employee responsibility for handling a particular customer. As the need arises, the record can easily be moved from person to person, or from department to department.

 

The ability to share information. Users can share information with coworkers about specific customers. As activity occurs and a customer's record is updated, e-mail based notifications can be setup to go to appropriate people within the organization.

 

Control access. Companies decide which employee has access to which information.

 

The ability to manage the relationship. Actions such as: Call for Follow-up, Send Literature, Send Quote, or Arrange Meeting will help teams manage next steps in the relationship. Users can create their own actions and receive reminders as next steps are due.

 

A unified system. Since CRM is integrated with other StreetSmart applications like Calendar, Tasks, Files and Email, companies can have a totally unified system in which all information is amalgamated into a single source.

 

The ability to import data. Companies using StreetSmart can import their current customer data.

 

For more information, visit www.infostreet.com.