In Atlanta the Customer Relationship Management Association will host its Second Annual Return2Customer National Conference on April 1-2 at Villa Christina in Perimeter Summit. The theme this year is "Deepening the Customer Experience."
The conference features over two dozen sessions and a wide range of speakers including well-known authors Paul Greenberg and Martha Rogers.
This year, CRMA will showcase "real-world companies and organizations like the Ford Motor Company and the American Cancer Society who consistently deliver stellar a customer experience," according to association officials.
"Sponsor response has been so strong this year," say conference organizers, that the full two-day conference will cost $150, and a single day $99.
In December MyCRMcareer.com, an online social network dedicated to developing the careers of CRM professionals, announced "Experience on the EDGE," a twice-weekly podcast series hosted by Greenberg, an influential CRM author, analyst, thought-leader and a New York Yankees fan who, according to the Mitchell report, has never used steroids or HGH.
This podcast will be produced from studios near Washington, D.C. and syndicated internationally to an audience of CRM professionals in Sales, Marketing, Consulting, Corporate Strategy, Customer Support, IT and Professional Services.
"Experience on the Edge" is one of the few shows on CRM broadcast anywhere. "What makes it unique is that edge is used like a sword -- in a double edged way," says Greenberg, who believes Alex Rodriguez is underpaid. "Edge 1 is dedicated to an edgy look at CRM news and practices that we will approach with humor, and identify the ridiculous and the occasional sublime we see in the industry."
Greenberg said Edge 2 "focuses on cutting edge CRM 2.0 -- moving from relationships to collaboration to customer engagement. It includes interviews with and contributions from social media, CRM or CRM 2.0 luminaries and newsmakers."
CRM professionals throughout the world subscribe to Greenberg's blogs, podcasts and read his books and articles. He is one of the industry's most sought after speakers and author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.
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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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