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SYNETY Integrates CloudCall Call Recording Software into Eight Technology's DealerWeb

October 18, 2012

By Rajani Baburajan, Call Recording World Contributor

SYNETY, a provider of hosted telephony software and services, and Eight Technology, a retail motor software provider, announced the integration of SYNETY’s CloudCall call recording software into Eight Technology’s cloud enquiry management solution.

SYNETY’s CloudCall on-demand business telephony suite automatically records all telephone calls, enabling sales managers to gain additional insight into the performance of sales staff and identify any training needs, and improving customer satisfaction and appointment rates. 

CloudCall now automatically links call recordings to customers’ records in Eight Technology’s DealerWeb cloud enquiry management solution for car dealers, offering a complete picture of transactions with customers.

Dealerweb enables dealer sales people to improve customer conversion rates by guiding them through a detailed, stepwise sales process, from initial enquiry to concluding a deal. The software also supports monitoring of KPIs such as uptake of test drives and offers made to customers.

The enquiry management software is used globally by Volvo Car Corporation, by Infiniti dealers across Europe, Hyundai in the U.K. and by several major U.K. dealer groups.

The integration enables DealerWeb users to take advantage of CloudCall’s advanced call recording, routing and reporting functions to improve customer interaction and enrich their sales database, the company said.

Since CloudCall offers ultra-low costs for outbound calls, it gives significant savings on communications costs.

CloudCall captures potential customers’ incoming phone numbers, so sales managers can track who has called, and cross-reference this information against details already stored on DealerWeb, assisting with managing and following-up sales prospects.

CloudCall also automatically records all telephone calls, which can give sales managers additional insight into the performance of sales staff, helping to identify any training needs and improving customer satisfaction and appointment rates. Furthermore, CloudCall automatically links call recordings to customers’ records in DealerWeb, offering a complete picture of transactions with customers.

“The integration of SYNETY’s CloudCall with DealerWeb enriches the customer information in the enquiry management system, helping sales managers to monitor and enhance staff performance and giving them much greater insight into their overall sales processes, from enquiry to completion,” said Martin Hill, managing director of Eight Technology.

“The addition of call recording gives a complete picture of customer interaction, as well as enabling real savings on call costs.”

The integration was made easy with SYNETY’s CloudCall API that enables the CloudCall set of cloud hosted telephony services to be embedded in almost any customer relationship management (CRM) or sales management application using minimal coding.

The CloudCall Click service provides software integration works with customers’ existing phone systems or can be used as a standalone system. The service delivers click-to-call and call recording capabilities integrated into a customer’s CRM and offers the lowest outbound call costs –  0.75p per minute for landline numbers and 2p per minute for mobiles.


Edited by Braden Becker

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