Wipro Technologies, the IT services business of Wipro Limited, and Microsoft (News - Alert), today announced the implementation of Microsoft Dynamics AX at the Microsoft Business Solutions division.

 

This project involved a global implementation serving 242 countries through five locations across the world, Wipro (News - Alert) officials say, “leading to standardization and harmonization of business processes across the organization.”

 

The Microsoft Dynamics AX ERP sells Financial Management, Supply Chain Management and CRM products.

 

The implementation of Microsoft Dynamics AX is intended to simplify and standardize the processes of managing revenue deferrals, royalty payouts and credit and collections.

Klaus Holse Andersen of Microsoft, said the company is seeing “productivity increases in managing revenue deferrals, royalty payouts and credit and collection processes.”

 

The implementation of Microsoft Dynamics AX allows users access to finance and credit and collections data in real-time and in a single source, Wipro officials say.

 

Early this year, ClickFox (News - Alert), which sells technology that analyzes customer interaction behavior and path analytics across enterprise touch-points like self-service environments, announced that it has signed a business partnership agreement with Indian BPO Wipro Limited.

 

This new relationship is expected to improve ClickFox’s ability to deliver on Customer Experience and Behavior Analytics technology, the ClickFoxes say. ClickFox’s product records customers’ step-by-step behavior in and across self-service systems, such as voice and speech-enabled IVRs, CTI (News - Alert), Web, kiosks, wireless devices, and CRM applications.

 

ClickFox’s technology works with enterprise interaction system architecture by taking native system activity logs and unstructured data from any source to build a visual model of behavior. “The product then shows the effects that customer experiences have on the business drivers across the enterprise,” company officials say.

 

This partnership combines Wipro’s delivering technology and business process models with Atlanta-based ClickFox’s customer behavior intelligence and analytics. Officials from both firms describe the joint offering as a “total view” of customer behavior.

 

ClickFox Chief Executive Officer Marco Pacelli said that organizations across the globe “can not continue to grow and improve unless they truly understand what their customers are really doing and can build business models to respond to that behavior.