EWinery Solutions, a vendor of winery software and services, today announced the appointment of Scott Mangelson to the position of vice president of sales and marketing.

 

Mangelson joins eWinery from New Vine Logistics, where he was vice president of sales and marketing. In addition to his responsibilities at eWinery, Mangelson will also serve as the director of sales and marketing at Elypsis, a provider of integrated winery management software to the wine industry.

 

Mangelson joins eWinery and Elypsis after a 20-year career in technology sales and marketing, consumer direct fulfillment and winemaking, including executive management positions with IBM (News - Alert), Peoplesoft, New Vine Logistics, and Redmon Family Vineyards, where he is both a cofounder and current winemaker.

 

Dick Kline, founder and chief executive officer of eWinery Solutions, said Mangelson’s background “combines a strong technology and sales background with a first hand understanding of the wine industry which comes from having founded and run a family winery.”

 

EWinery Solutions and Elypsis currently integrate their software products to provide wineries with winery-specific products, including tasting room POS, Web-based ecommerce, compliance, CRM, and total enterprise management systems.

 

In March eWinery Solutions announced it had entered into a marketing and technology licensing agreement with RadCru, a winery direct marketplace featuring wine offerings direct to the consumer from the winery.

 

Under the terms of the agreement, eWinery Solutions’ eCommerce Platform, CRM, Content Management and Checkout will be incorporated into RadCru’s winery direct marketplace.

 

“EWinery Solutions and their management team have built a profitable, world-class technology platform focused solely on the wine industry that nicely complements our direction and provides excellent functionality and services at a reasonable cost,” said Cornelius Geary, founder and chief executive officer of RadCru. “After we met with eWinery Solutions and explained our needs we realized we had found a very capable company with a management team we could really trust.”

 

As part of the agreement, both companies will market each other’s product offerings to their respective winery partners and will collaborate on numerous marketing initiatives that will grow their respective brands and portfolio of clients.

 

“We design and develop our wine e-commerce software to be easy to use, full of relevant functionality, and cost effective,” said Kline. “The Wine 2.0 space is particularly exciting for our company as it represents the opportunity to participate in the growing segment of younger consumers and innovative wineries.”