Centive, a vendor of products for sales compensation and sales performance management, announced that ZipRealty, a national real estate brokerage operating in 34 major markets in 19 states, has selected Centive Compel to automate sales compensation management.

 

ZipRealty provides its clients a online product for buying and selling homes, researching local markets and finding local agents.

 

"We want to be sure our agents are highly motivated to provide the best possible service," said David Rector, chief financial officer, ZipRealty. "A competitive and well-managed sales compensation program provides that motivation."

 

Centive Compel is an on-demand product that automates the sales compensation process in one system. It provides tools like plan modeling, commission expense forecasting, custom reporting and performance analytics.

 

The product also supports compliance initiatives such as Sarbanes Oxley by providing automated process controls and an audit trail. Centive officials say it's "the only on-demand sales compensation management vendor to earn a SAS (News - Alert) 70 Type II control review certification."

 

In late 2006 Centive announced that Berggruen Holdings, a private investment firm with over one billion dollars of assets, acquired the CompCentral business unit into Incentive Technology Corporation.

 

Incentive Technology officials said they would further develop and market the CompCentral application, and continue to provide existing customers with customer care. "The EIM market is poised for growth," Bruce Lichorowic, CEO of Incentive Technology said at the time, explaining that acquiring CompCentral was seen as "a way for Incentive to enter a market with a product and established customer base."

 

The decision to sell the CompCentral business unit came as a result of what Centive officials described as the company's "success" with its on-demand sales compensation management system, Centive Compel, released in May 2005.