Blueroads, a vendor of Partner Opportunity Management products for medium and large enterprises, today announced an extension to its Blueroads Connect integration platform to include packaged connectors for Microsoft (News - Alert) Dynamics CRM, Siebel CRM and Siebel CRM OnDemand.

 

Simplified integration of Blueroads with CRM packages allows companies and their partners to unify “the management of opportunities across direct and indirect channels,” company officials say.

 

Blueroads officials say: “Businesses and their channel partners can now collaborate and gain insight on leads and opportunities through the entire sales lifecycle from first interaction to cash.”

 

The Blueroads Connect integration platform is designed to allow multiple options for the exchange of data with existing on-premise and on-demand enterprise applications, with products that range from pre-packaged integration processes all the way to file-based import and export processes.

 

In addition, Blueroads Connect provides Web service interfaces that allow customers to implement custom integration processes for their specific business needs, which has “further simplified data exchange with the most commonly used CRM applications for medium and large enterprises.”

 

Shinya Akamine, chief executive officer at Blueroads, says that through the use of Blueroads Connect for Microsoft Dynamics CRM, Siebel CRM, Siebel CRM OnDemand and their previously available connector for Salesforce.com (News - Alert) CRM, Blueroads customers will have bi-directional exchange of Lead and Opportunity data.

 

Earlier this month, Blueroads signed a strategic partnership agreement with Microsoft to provide an opportunity and marketing management product.

 

The product is designed to let enterprises and their channel partners drive, track and manage referrals, leads and opportunities “across all sales touch points.” It’s designed to allow cross-channel sales teams to collaborate and team on opportunities for “increased revenue, improved sales forecast visibility and accuracy, enhanced tracking and measurement of marketing investments, and lower total cost of ownership,” officials say.

 

Specifically, the product from Microsoft Dynamics CRM and Blueroads is designed to let users align each lead or opportunity with the best fit sales resource, drive opportunities from first interaction to cash with contextual sales tips and sales cycle guidance, establish a team by enabling direct and indirect sales reps to work on deals collaboratively as appropriate, enhance opportunity tracking and measurement and increase lead performance.