StrongMail Systems has announced the selection of Curve Interactive as its creative partner agency for Europe.

 

As per the agreement between the companies, Curve is expected to provide StrongMail clients with a full range of email marketing services and creative strategy.

 

The services and strategy, according to the Curve, has been designed to “maximize the effectiveness of email marketing campaigns” sent from StrongMail’s in-house email marketing platform.

 

An online marketing services consulting agency, Curve Interactive offers a wide array of customized email services and strategy, including the development and execution of email marketing campaigns and other messaging and positioning initiatives.

 

“We evaluated a number of options, and, in the final analysis, Curve’s depth and breadth of strategic and tactical email experience were the deciding factors,” said Paul Bates, managing director at StrongMail UK.

 

He also said that the control, data security and costs savings made possible by StrongMail’s in-house approach has fueled the company’s strong European growth.

 

“We see more and more companies moving to cut costs and increase control of their email marketing by adopting in-house solutions, said Tim Bax, creative director at Curve. “None of these is more powerful, more versatile, or as easy to use as the StrongMail platform, which is why we’re so excited to be working together.”

 

StrongMail Systems provides businesses with commercial-grade, in-house solutions for marketing and transactional email. The company integrates its email delivery, tracking and campaign management software on servers that are optimized for maximum deliverability.

 

In addition to providing control, security and integration capabilities, StrongMail’s in-house approach offers companies an alternative to homegrown or outsourced solutions.

 

Last month, the company announced the availability of Omniture (News - Alert) Genesis integration for StrongMail’s on-premise email marketing solutions.