Miamisburg, Ohio-based enterprise data warehousing vendor Teradata (News - Alert) Corporation has announced that it is in the Leaders Quadrant in Gartner's report, "Magic Quadrant for Multichannel Campaign Management, 2008," by Adam Sarner.

 

"Multichannel campaign management" refers to marketing processes that let companies communicate across channels such as Web sites, e-mail, mobile devices, call centers, direct mail, stores, branches and communities of interest, what have you.

 

Teradata Relationship Manager is a customer relationship management (CRM) software portfolio integrated with a data warehouse platform.

 

Donald Feinberg and Mark A. Beyer positioned Teradata in the leaders' quadrant in Gartner (News - Alert) report Data Warehouse DBMS Magic Quadrant, 2007 in October, evaluating database management system software vendors in data warehousing.

 

"Companies choose the Teradata value proposition for CRM when their marketers require a system in complex markets," said Sam Gragg, vice president for Teradata Customer Management Solutions Marketing.

 

Two weeks ago Etisalat (News - Alert) Misir, a Middle Eastern telecommunications giant, adopted TRM and the Teradata platform.

 

Last month Teradata announced that Australian health insurance provider Medibank Private selected Teradata for a company-wide enterprise data warehouse. The project is part of a larger legacy replacement program being undertaken by the insurer, which operates over 100 retail centers nationally.

 

Andrew Clark, manager of Medibank Private's Business Intelligence Competency Center, said the new EDW will include the Teradata MPP 5500 server providing "up to five terabytes of user data." Clark said that in addition, a development and test system will use the Teradata SMP 550P server with up to one terabyte of user space.

As an integrated data warehouse with "optimized system performance," he said the product "will form part of Medibank Private's Business Intelligence capability." Clark said this product was selected to support business through "faster information delivery and reporting," noting that a "major factor" in the selection was Teradata's Health Care Logical Data Model.