OmniVue Business Solutions officials say the firm has achieved Gold Certification in the Advanced Infrastructure Hosting Solutions Competency from Microsoft (News - Alert). The designation recognizes proficiency in delivering hosted services built on Microsoft technology.

 

OmniVue adds the Hosting competency to their existing Business Solutions competency achieved in 2003.

"We're pleased to have reached this level of achievement. The Advanced Infrastructure Solutions Competency allows us to identify our skill in helping customers access business management products," says Jeff Pyden, managing director of OmniVue.

Founded in 2003, OmniVue offers hosted deployments of Microsoft Dynamics GP (formerly Great Plains), SL (formerly Solomon) and Microsoft CRM.

 

About a month ago, Cegedim Dendrite, a vendor of CRM and other pharmaceutical industry products, announced what company officials are calling "an expanded strategic relationship" with Microsoft, to "help ensure brand messages reach prescribers and patients with the greatest impact."

 

By incorporating functionality from Microsoft SQL Reporting Services, Microsoft Office PerformancePoint Server 2007, and Microsoft SharePoint Server 2007, Cegedim Dendrite's CRM will offer analytical capabilities for pharma firms' sales and marketing.

 

Subhash Vaid, Vice President, CRM Solutions and Analytics, Cegedim Dendrite, said the alliance with Microsoft "will help those companies turn massive amounts of data into useful information."

 

Cegedim Dendrite's CRM products are marketed to life sciences companies as sales and marketing tools, helping firms "target prescribers with brand messages by using various e-marketing techniques and providing sales reps with Sales Force Effectiveness tools," Cegedim officials say.

 

Cegedim Dendrite currently uses Microsoft technology in most of its products. Its flagship SFE product, Mobile Intelligence, is based on the Microsoft .NET (News - Alert) Framework.