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May 02, 2008

Xactly Announces Analytics



By David Sims
TMCnet Contributing Editor


Xactly (News - Alert) has announced a new product, Analytics, which company officials say is an on-demand application with "rich analytics capabilities on top of post-sales data, versus analytics products existing today for pre-sales data residing in their CRM systems."


General availability will be in early June, the company said.

Xactly Analytics users will be able to receive ad-hoc reporting capability on all of a company’s sales performance data for custom reports and dashboards. In addition, the product has pre-defined and pre-built dashboards and scorecards for sales incentives, sales performance, product performance and territory performance for executives and management — "that would ordinarily require significant investments of time and resources from IT to set up." 

Xactly Analytics is a completely Web-based application available through Xactly's multi-tenant architecture, which means that "dashboards and metrics are available at anytime, from anywhere in the world," company officials say.

Early this year Xactly,  which sells on-demand sales performance management, announced that its Xactly Rewards application, a non-cash rewards offering integrated with its flagship Xactly Incent application, would be built natively on Salesforce.com's (News - Alert) Force.com platform and delivered in Q1 2008.

Clarence So, CMO, Salesforce.com, said the product is designed to help customers increase sales performance through "the powerful synergy between CRM information and sales compensation data."

Xactly provides a number of modular applications for Xactly Incent for a company's sales performance management program. Market-leading companies are increasingly implementing noncash reward initiatives to augment their cash-based programs.

This past summer Xactly announced that RightNow Technologies (News - Alert) has implemented Xactly Incent as its sales compensation management product worldwide.

The on-demand product let RightNow model, create, deploy and manage "more sophisticated and strategic compensation plans for its sales team and drive more effective sales behaviors," according to Xactly officials.

"As a fast-growing company, we had a compelling need for a scalable, automated compensation management product that would let us implement more complex and ultimately more profitable compensation programs," said Kim Scurry, RightNow director of sales operations.

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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