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Open-source CRM provider MPower announced that its solution now includes a Web integration platform designed to enable users of the company's donor database to integrate easily and in real-time with Web content management systems (CMS) of their choice.
Nonprofits that are the focus of MPower’s solutions have not been able to easily integrate donor databases and CMS solutions from different vendors. MPower's new functionality gives organizations more options and improved flexibility for building and leveraging CRM systems that meet their specific needs, according to Eric Kippel, Director of IT for Amazing Facts.
"MPower has solved a very significant business challenge for nonprofits and by doing so is setting a new standard for effective fundraising practices," said Kippel. "By building a Web integration platform into its donor database solution, MPower makes it simple for an organization like ours to pick the Web content management system we want so we have full control over our marketing and fundraising - versus being forced to use our donor database company's proprietary CMS or having to depend on either our CMS provider or a consultant to create integration."
According to the company, real time, bi-directional integration of constituent data collected in offline and online databases is key for conducting the most effective marketing and fundraising campaigns. Such integration provides nonprofits with an immediate, complete view and understanding of constituents who nowadays interact with charitable groups through multiple channels, such as direct mail, television, radio, online, telephone, events, personal contact, newsletters and subscriptions. Non-profits often have multiple relationships to keep track of, including donor, event attendee, advocate, customer and subscriber.
MPower, which is used by charitable agencies all over the world, is available without license fees and users have access to the source code so they can customize the software. Recognizing nonprofits' needs for a single view of all their constituent data as well as flexible technology solutions, MPower collaborated with nearly 20 clients to develop automatic, bi-directional integration between its solution and any CMS that can import and export data.
Many nonprofits use proprietary CMS solutions that do not automatically integrate with donor databases. These nonprofits must then custom develop an application programming interface (API ) to connect the two systems by hiring a consultant or relying on their CMS vendor to provide the API. Doing so can entail additional costs and time for implementation, and also strip a nonprofit of control of over its technology and operations.
For more information, visit www.mpoweropen.com.
Application Programming Interface (API) | X | | A Remote Procedure Call (APC) also known as an Applications Programming Interface is a software programming function that allow one software program to activate (call function) another software progra...more |
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