CRM vendor Dovarri has announced that President and CEO Geary Broadnax has been elected to the board of directors of the Virginia Tech Foundation. The Foundation manages all private gifts and endowments to the University.

Broadnax, who studied electrical engineering and photography at Virginia Tech, has founded three technology services and consulting companies.

In 1995, Allsource's dramatic growth garnered it second place in the Houston 100, Houston's annual list of its fastest growing companies. In 1998, his second company, Insync Internet Services, followed suit, placing first as the fastest growing technology company and placing second overall.

Broadnax has twice now been named finalist for Ernst & Young's Entrepreneur of the Year, and has also been awarded the Houston Small Business Association's Businessperson of the Year (1999).

Broadnax has served on numerous philanthropic and business boards, including the Better Business Bureau, the Houston Technology Center, the Houston Symphony, and the Houston International Festival.

"I am excited and honored to be appointed to the board of directors," said Broadnax, "Virginia Tech provided an excellent education to me, and this gives me the opportunity to direct funding to the significant programs that I believe helped me become successful."

Broadnax's current venture, Dovarri, sells Customer Relations Management and Sales Force Automation, provides services to a wide variety of business sectors.

Dovarri 7.0 Orizon presents intuitively designed, Web-based CRM/ SFA software. The SFA automates sales tasks, manages customer interactions, and analyzes sales forecasts and performance. Orizon's foundation, Microsoft (News - Alert) Windows SharePoint Services, is a .Net platform that controls business information and manages documents over the Internet.

Building Dovarri's CRM/SFA on its foundation results in "simplified information sharing, increased efficiency in team collaborations, and improved personal productivity," Dovarri officials say.

Last week Dovarri announced an alliance with AECsoft USA to resell Dovarri's CRM and SFA software through its partners in Shanghai. This alliance "opens an extensive market with established relationships and solid infrastructure in place," Dovarri officials said.

AECsoft develops compliance and other business software. The company has such customers as Coca-Cola, ExxonMobil, Lehman Brothers (News - Alert), TimeWarner, and UPS. The products "assist with planning, tracking and managing sales and productivity projects," company officials explain.

Dovarri's Orizon enables them to engage the Chinese CRM market and offer their clients products for both desktop and mobile. AECsoft, also an established client of Dovarri, is providing the programming customization for the Chinese market.

"China is emerging as the fastest growing business market in the world. It's important to establish an early foothold there," and "AECsoft has established relationships with many Chinese companies who are already searching for a CRM program," said Broadnax.

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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