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March 19, 2008

Non-Profit Organizations Turning to MPower for CRM



By Susan J. Campbell
TMCnet Contributing Editor


Not-for-profit organizations are recognizing the benefits of customer relationship management solutions. According to MPower, more than 200 charitable organizations, as well as consulting firms and professionals working in the philanthropic community, have downloaded MPower.

This CRM software is positioned as the most open, flexible and powerful solution for non-profits since its availability as an open source offering without licensing fees on March 11.

In the first week following MPower’s move to an open source model, the company’s software has been downloaded by a broad spectrum of non-profits and consultancies that serve these organizations. This includes some of the nation’s 50 largest non-profits as well as SMBs, U.S. and international groups focused on education, broadcasting, seniors, environmental issues and the arts.

MPower has also been downloaded by consultants with expertise in fundraising, marketing, IT (including custom application development), and complementary products for non-profits.

“MPower Open is going to revolutionize the nonprofit community,” said Brenton Evans, Executive Vice President of MarriageToday, an MPower client, in a Wednesday statement. “By offering such a powerful CRM solution to all nonprofits without any big, upfront software investment, every nonprofit now has access to the most powerful constituent relationship and fundraising tool on the market.”

Open source software is computer software available at no charge to anyone for his or her use, including use of the source code. This access enables a user to modify and improve the software to meet an organization’s unique needs, while also participating in the open community.

Such software provides an organization more control over adding new features to its system when needs arise. In addition, proprietary software forces the user to pay for new modules or releases whether or not they are needed. Open source eliminates the need to incur these costs.

“We’re thrilled to see the nonprofit community adopting our software because charitable groups do such important work and should have open technology solutions that are just as robust and effective as those that are being widely adopted in the commercial sector,” said Randy McCabe, Founder and CEO of MPower, in Wednesday’s statement.

“The feedback on our move to an open source offering has been overwhelmingly positive from developers – typically the early adopters of major technology innovations.”

The benefits of open source have become known far and wide as organizations throughout the world, both non-profit and commercial, have recognized the flexibility of the software.

MPower is enjoying widespread adoption as these businesses find its CRM capabilities to be flexible and powerful and its open source platform to be scalable enough to endure the dynamics associated with a variety of industries.

To learn more and for a demo of the easiest to deploy and use CRM solution for nonprofits, including a look at the most advanced segmentation engine for fundraisers, visit MPower’s booth at the 2008 Nonprofit Technology Conference, March 19-21, at the Sheraton New Orleans.

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Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The “BRAIN” Model of Intelligibility in Business Telephony, brought to you by Polycom (News - Alert).

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