422 Group, a Microsoft (News
) Gold Certified Partner, has rolled out a new version of Continuum 422 CRM, built on the Microsoft Dynamics CRM 4.0 platform.
Continuum 422 CRM is a constituent relationship management product for colleges which incorporates enrollment management analytics, electronic campaign and event management capabilities, as well as adaptive workflow rules to automate and personalize interaction with constituencies.
Released at the beginning of 2008, the Microsoft Dynamics CRM 4.0 platform is designed to put capability in the hands of end users and provide tools for handling data from multiple sources.
Doug Wofford, President and CEO of 422 Group, said administrators and staff will be "able to use our higher education tools in a more integrated manner while also accessing Microsoft Dynamics CRM."
The new release of Continuum 422 CRM provides options for modeling enrollment outcomes related to admission and retention. It allows colleges to take action on the models by incorporating results into adaptive communication and workflow rules that allow colleges to tailor interaction with students at a one-to-one level.
Brad Wilson, general manager of Microsoft Dynamics CRM, called 422 Group "a great example of how the Microsoft Dynamics CRM platform can be used… in the field of higher education."
Late last year 422 Group, launched Continuum 422. At the time, company officials said it "goes far beyond traditional CRM systems by coupling a proven methodology for building and maintaining relationships with Microsoft tools that emphasize and support effective communication, business intelligence and staff productivity."
It also provides an integrated approach to consolidating, synthesizing and using student "lifecycle management" information to better understand relationship stages and related communication needs.
"We've put over 120 years of relationship management experience into the development of Continuum 422," stated Doug Wofford, President and CEO of 422 Group, saying at the time that it "combines the benefits of the Microsoft Dynamics CRM 3.0 product with proprietary communication and business intelligence tools."
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