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March 17, 2008

ZoomInfo, Salesforce.com Announce CRM Tool Integration



By David Sims
TMCnet Contributing Editor


Business information vendor ZoomInfo has announced that ZoomInfo PowerSell is now fully integrated with Salesforce. Users of Salesforce can now use ZoomInfo PowerSell's advanced search capabilities from within Salesforce to "find and de-dupe new leads, qualify prospects and complete the data quality of their existing Salesforce leads, contacts and companies," according to ZoomInfo officials.

ZoomInfo was certified and available in Salesforce.com's (News - Alert) AppExhange this month. It's a business information search tool designed to help sales teams access sales intelligence on companies and people. PowerSell SF users can access personal profiles on decision makers with organized data and Web references.

Matthew Gonnering, vice president of sales and marketing at Widen Enterprises, said by using the tool directly within Salesforce and our CRM workflow, "ZoomInfo has made it easy to find key contacts and build lists of prospects."

ZoomInfo PowerSell SF is available immediately through the salesforce.com AppEx.

Earlier this month Salesforce.com was named to Forbes' "Fastest Growing Tech Companies" list. With annualized sales growth of 85 percent over the last five years, Salesforce.com ranked second only to Google (News - Alert) on the list of technology innovators.

"We are at the forefront of a sea-change taking place in the technology industry today as businesses of all sizes, in virtually every industry, all over the globe, are adopting Software-as-a-Service and now Platform-as-a-Service," said Marc Benioff (News - Alert), chairman and CEO of Salesforce.com.

Selection criteria for Forbes' "25 Fastest Growing Tech Companies" included a minimum of $25 million in sales over the last four quarters; 10 percent annual sales gains over the five previous years; profitability over the past 12 months; and 10 percent estimated annual profit growth for the next three to five years.

To view the list in its entirety, visit: http://www.forbes.com/technology/2008/01/24/fastest-growing-technology-tech- fasttech08-cx_jr_pm_0124fastintro.html.

In February Dow Jones reported that Salesforce.com said it swung to a profit in its fiscal fourth quarter, as revenue "jumped 50 percent" over the same period last year. The CRM vendor also raised its revenue outlook for the full fiscal year.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The “BRAIN” Model of Intelligibility in Business Telephony, brought to you by Polycom (News - Alert).

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