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March 06, 2008

Bravestorm Launches BoldChat 5.0 for Interactive Customer Service



By Susan J. Campbell
TMCnet Contributing Editor


Bravestorm, developer of the BoldChat live Web site chat software, has announced today the launch of BoldChat 5.0. This latest evolution of customer interactive management solutions includes a full-featured enterprise edition that integrates live chat, e-mail and click-to-call solutions into one application.

Along with the simplicity of one application, the BoldChat 5.0 also offers the company’s user-friendly interface. Such a feature is essential to ensure widespread adoption and acceptance. 

The BoldChat 5.0 is designed to add advanced capabilities to BoldChat Pro. It also integrates BoldMail for e-mail support ticket management and BoldCall, a click-to-call protocol with flexible call routing options. New layers of intelligence are offered in automated customer routing, call center queuing and real-time dashboards.

“BoldChat 5.0 exemplifies our commitment to delivering a flexible and reliable product, loaded with the best features, at an affordable price,” said Matt Tharp, director of sales and marketing for Bravestorm, in a statement.

“We have honed our chat product at the SMB level by being responsive to the needs of our customers. With the addition of the BoldMail and BoldCall functionality, the 5.0 suite now offers a more holistic communication approach for SMBs, along with reporting and analytical features designed for the enterprise-level customer.”

Using a chat-like queue system for thread-based management of e-mails, BoldMail allows customized routing and management functions to help customer care managers allocate resources, reduce customer wait time and ensure more effective quality management.

BoldCall is a click-to-call solution designed to create a unique connection between a phone call and a website visitor, thus allowing the call center agent or phone sales representative to co-browse the website with the customer during the conversation.
 
“BoldCall breaks the paradigm of traditional click-to-call, where customers simply click a button to initiate a call. Now phone agents can be more directly interactive,” Tharp added. “With BoldCall, they can leverage the power of a voice interaction with the online interactivity of co-browsing. For any business where the web is central to their sales or support process, it increases the effectiveness of the phone representative and the Web site.”

BoldChat 5.0 is a fully-integrated suite that also features a redesigned user interface that mimics the familiar conventions of Microsoft (News - Alert) Outlook for improved user comfort and reduced training time.
 
The total package is priced at $99 per month as a month-to-month service and is backed by BoldChat’s 99.95 percent up-time guarantee. Integration and deployment are quick and simple, and can often be completed in less than one week.

“Enterprise customers often come to us expecting that implementation of live chat will be a huge technological hurdle that will take months to overcome,” Tharp continued. “Instead what they find with BoldChat is an agile product and a creative and flexible staff that make for a much quicker deployment. Other systems might require a 90-day integration timeline and are ten times more expensive. BoldChat is heavy on value features, light on fluff, and that means a better product at a more affordable price for businesses of all sizes.”

Chat has so many applications within the enterprise and residential user that the opportunities are virtually endless for Bravestorm. By offering a solution that enables better customer service, reduced training times and is easy to use, the company is almost guaranteeing swift and widespread adoption. As the focus on customer service continues to increase, so will the demand for solutions such as the BoldChat 5.0 suite.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is  End-to-end Billing and Network Management, brought to you by Comarch (News - Alert).

 
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

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