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February 26, 2008

CRM Vendor Sage's SalesLogix in at Fypon



By David Sims
TMCnet Contributing Editor


SyncSite, a Sage SalesLogix National Business Partner, has announced the implementation of CRM product Sage SalesLogix and the companion business intelligence tool QlikView for a Fypon, a home-products manufacturer based in Ohio.
 
Fypon had been using a popular contact management software package "that lacked integration with the company's ERP software, Friedman Frontier," according to SyncSite officials. As a result, data was held in the contact management system, the ERP software, in spreadsheets, and other applications: "Management did not have confidence in the business intelligence data since it was coming from so many sources."

 
SyncSite implemented Sage SalesLogix and QlikView to bring together data from different applications into a cohesive set of views and reports, producing views such as sales by customer, by product line, by item, by ship to address, by sales representative, by date, "or any combination of these factors," SyncSite officials said.
 
SyncSite configured the software so that the sales team's laptop computers synchronize to the main database each day, giving both in-house and traveling employees current data.
 
Fypon's business is closely tied to the construction and housing markets, currently experiencing a significant slowdown. However, the company's integrated information system has allowed it to mitigate the affect of the downturn, its officials say: "We have not seen anything approaching the drop off experienced by the majority of the building industry."
 
In November Castle CRM, a customer relationship management and professional services company, announced the offering of a CRM Mobile Solution "Quick Start" program for Sage SalesLogix customers.

"The Castle CRM mobile offering enables users of SalesLogix to take their system on the road for access to customer information anytime and anywhere," Anthony Castle, CEO of Castle CRM said at the time. "Mobile sales and service representatives can now access information through wireless Windows Mobile and Blackberry Mobile devices."
 
SalesLogix Mobile is used by sales representatives and their managers to access up-to-date CRM information on their mobile devices while on the road. The Castle CRM Mobile Solution "Quick Start" Program is designed to "reduce the time, effort and cost to mobilize field-based personnel," Castle said.
 
This past summer Sage Software (News - Alert) announced that Coverall Cleaning Concepts, a commercial cleaning franchise company, selected the Sage SalesLogix CRM product to manage its sales processes.
 
SyncSite, a Sage CRM Solutions Business partner, was selected by Coverall to implement Sage SalesLogix at its 23 regional support centers, including wireless laptop synchronization support for 110 field sales representatives. Coverall has 200 Sage SalesLogix users in all.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users. Today’s featured white paper isDirect Push Synchronization over the Air, brought to you by CommuniGate Systems (News - Alert).

 
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

 

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