Industry journal Precision Marketing is reporting that Experian has hired away Dunnhumby’s Gareth Mitchell-Jones to take on the position of director of analytics in its integrated marketing division.

 

Mitchell-Jones previously held the role of UK customer engagement operations director at Dunnhumby. He has also held senior customer relationship marketing positions at HBOS and CitiGroup.

 

In his new role at Experian, Mitchell-Jones will head up a team focusing on innovations in analytics and data insight. He will report directly to Tony Mooney, consulting and propositions director for the integrated marketing division.

 

Last month the British trade journal reported that the former head of strategic development for CRM at Orange UK, Lynn Brunner, would join Experian ClarityBlue as director of its customer value management consulting practice.

 

Brunner was director of customer management within Amdocs’ (News - Alert) consulting division, the journal reported: “Prior to that she was at Orange and has also worked for Coca-Cola & Schweppes Beverages as its head of marketing services.”

 

At Experian ClarityBlue, Brunner reportedly will be tasked with leading the planning and development of integrated customer management programs for its blue-chip clients.

 

In November info services vendor Experian joined a new marketing partner program, the Oracle (News - Alert) Marketing Ecosystem Partnership for Marketing Agencies. It will see Experian’s Integrated Marketing division and Oracle collaborating on Oracle customer relationship (CRM) products for clients in EMEA.

 

Experian officials say combining Oracle’s technology with its marketing data, campaign execution software and single customer view technology will give their clients “greater levels of data insight from their CRM programs.”

 

John Sharman, Sales Partner for Experian’s Integrated Marketing division, said the program will enable “new marketing capabilities to Oracle CRM clients” in EMEA.

 

In mid-August Oracle officials pronounced themselves pleased with Oracle’s Siebel CRM On Demand and Oracle On Demand customer traction, announcing that in the last quarter alone Oracle established or expanded its relationship with more than 200 new global customers, including ADP, Central Plastics, Fidelity Registered Investment Advisor Group, GE Commercial Finance and Translational Genomics Research Institute.