Overtone, Inc. Reached 130 Percent Sales Growth in 2009

Overtone, Inc., a provider of integrated customer listening systems that deliver real-time customer intelligence to major consumer brand companies, announced that the company achieved a 130 percent sales growth in the year 2009. In a release, the company also claims it made a 300 percent growth in customer adoption for its advanced social media listening solutions.

 

The company said noticed the social media listening growth because of the explosive demand for OpenMic, a Software-as-a-Service product that enables companies to keep their fingers on the pulse of the online consumer conversations about their company, brand, products and services.

 

OpenMic also helps in deploying real-time customer insights to outsmart competitors, focus their brand promise, and deliver direct, personalized engagement with every consumer. The application continuously collects, analyzes and reports customer sentiment and social media analytics from “Rich and Relevant” customer interaction channels that matter most to company’s customers. These channels include discussion forums, review sites, blogs, fan pages, email, SMS, forms, surveys and any other consumer generated media.

 

The solution provides customizable Insight Dashboards, Reports, and Alerts to the users that help them in understanding the hot topics of conversation, as well as the aggregated tone, sentiment, and volume of chatter for any site, author, or topic involving a company or competitor.

 

The company was able to add a number of customers in the year 2009, which include a well known video game console manufacturer, an airline, a worldwide financial institution, and various other Fortune 500 businesses in the financial, technology, telecommunications, media and consumer electronics industries, Overtone officials said.

 

Craig Brennan, CEO of Overtone, Inc., said that 2009 was an outstanding year for the company as it successfully landed some of the top brand companies in the world as new customers. Brennan continued that with the introduction of OpenMic in 2009, the company won new customers and expanded its relationships with current customers providing them the leading integrated customer listening system that enables them to collect and analyze rich and relevant online customer conversations and to generate and leverage these insights to improve their marketing performance.

 

Additionally, Overtone was one of the few companies in 2009 that added new employees across all company functions, expanded its San Francisco office and international locations and continued to receive additional funding from existing investors, Brennan added.

 

Earlier this month, Overtone, Inc. announced that the company, along with Yahoo will be featured in a webcast, 'How Online Customer Feedback Best Practices Can Help You Listen and Respond,' on March 4 hosted by The American Marketing Association.