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TMCnet Call Recording Week in Review

January 05, 2013

By Carlos Olivera, Call Recording World Content Producer

This week in call recording we saw Moldova, located in Eastern Europe, continue to increase air travel safety as well as businesses now being able to track just how effective their advertising tactics are.

Call recording has many benefits in the workplace, but some businesses are finding out it has many more uses. For instance, in the past it was virtually impossible to measure how effective advertising was. Call recording in the enterprises does have many benefits, but being able to track what aspects of advertising are working, and which aspects are not, can be crucial for a business to remain competitive.

Businesses can use a few different tricks to track advertising effectiveness by not only using the dialed number identification service (DNIS), but also requiring users to RSVP before sales events.

“For instance, requiring users to RSVP to sales events is a good way to start in, as it will not only show clearly that there is interest--requiring users to interact with an advertisement is about as much proof of engagement as can be had without actually asking the user what they thought of it--but also provide fodder for the reporting functions in call recording software to show which users called back and during what times, allowing adjustments to be made in the overall advertising package to coordinate with the results seen,” Steve Anderson TMCnet contributor recently said in an article.

Air travel remains the safest form of travel in the world today, but no one can complain with continuing to make it safer, right? That’s what the MoldATSA has done by selecting Rohde & Schwarz Topex SA to provide its ATC communications system.

MoldATSA is the air navigation service provider for Moldova, and Rohde & Schwarz will specifically provide its services to the Chisinau Airport. Rohde & Schwarz will also deploy its fully IP-based R&S VCS-4G voice communications system for greater safety, reliability, and availability.

“By deploying R&S VCS-4G system at Chisinau Airport, the entire Moldavian air space will now be controlled using voice communications systems from Rohde & Schwarz. MoldATSA will receive a highly advanced, future-ready system which will replace the obsolete TDM-based systems,” Meenakshi Shankar, TMCnet contributor recently wrote.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.



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