SPLICE's Tara Kelly Offers a Different Approach to Business and Voice Technology
It’s common knowledge that the technology industry is less-than-rife with female developers, engineers, and leaders. Everyone gets their panties in a twist when one of Google’s leading female players makes the move to be Yahoo!’s CEO and likes to talk about how women are rising in the technology world, but you are still hard-pressed to find women in IT. In an interview with Tara Kelly, founder and president of SPLICE Software she provided her perspective on what it’s like to be a female entrepreneur on the development side of the technology scene.
Kelly’s company provides human voice messaging and interactive voice solutions for business-to-customer communications. The aim of SPLICE is to “personalize the digital experience” as Kelly relayed. By making enterprise voice applications more human, Kelly believes that conversations will be simplified, and businesses will save time and money by improving customer interactions.
“We try to replace text-to-speech whenever possible. We do not use robotic voice, ever,” she said. “We host human voice libraries and we splice them together.” She emphasized that the company’s first focus was developing its core technology, and its drive to provide best-of-breed technology is what sets it apart from other voice application vendors. But, along with that differentiator is SPLICE’s approach to its offerings and its customers.
The approach to humanizing the voice interaction between agent and customer is what is driving SPLICE’s success. That, and, of course, the drive of its president.
Kelly wrote her first program in Cobol when she was nine years-old, and has been on the upward slope of entrepreneurship since then. Her goal with heading up SPLICE Software is to personalize and humanize the digital experience. With a strong sense of how she wants elements to communicate to each other, and a keen sense of what is needed for successful architecture, Kelly had a direct hand in building SPLICE’s voice solutions and leads the team’s vision for creating personal interactions over voice applications.
So what’s it like to be a woman at the head of a company burgeoning into the enterprise voice application industry? Kelly finds it as an advantage. “You’re a little bit different in your thinking style,” Kelly said. Male colleagues might appreciate “the perspective or the difference or the angle that you’re bringing to something. Our brains are not identical. We really are wired differently than men, so while we are computing the same things as men, we may have come to it a different way.”
Kelly’s intriguing perspective regarding the shedding of gender differences in the technology sphere might be a product of the location of the company (Alberta, Calgary, Canada), or it might be the start of the next question for women in tech: Will your success soon be gauged not by your gender, but by your skills? We certainly see that becoming true in the communications technology sector.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO. Follow us on Twitter.
Edited by Stefanie Mosca